AVELLA SPECIALTY PHARMACY
Healthcare marketing to physicians through a quarterly publication focused on clinical best practices in specialty medicine.
Reaching individuals at busy physician practices is no easy task but for the marketing team at Arizona-based Avella Specialty Pharmacy, engaging specialists is a top priority. To support these efforts, Activate Health undertook the development of a comprehensive physician publication that integrates with Avella’s existing brand messaging and value proposition platform. This magazine-based format has included articles on the latest FDA approvals in specialty drugs, a focus on clinical specialties like oncology and ophthalmology as well as a description of 503B and 503A compounded drug development. It is a unique balance of marketing and editorial content that ensures maximum readability while advancing Avella’s lead generation and nurturing goals.