INSURANCE MARKETING

LTCG

Video

OUR APPROACH

An animated video transforms one company’s brand messaging into an engaging story.
Marketing services related to life and long term care insurance administration is complex, and no one knows that more than LTCG. That’s why this insurance administrator, based in Minnesota, engaged Activate Health to simplify its value proposition and brand messaging. Our marketing firm then turned these key concepts into a compelling 3-minute animated video targeting insurance carriers. This marketing video was used at a leading insurance industry conference, where carriers could get a quick snapshot of the company’s new wellness, population health and information technology solutions. It was also promoted heavily on social media platforms like LinkedIn, showcasing LTCG’s capabilities and expertise in a fun, unique and compelling way.

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