Most healthcare and insurance companies invest a lot of their time, capital and energy into tradeshows and conferences, making these events a critical piece of their marketing objectives. LTCG, a leading insurance administrator, needed a comprehensive conference strategy that included development of a 20’ x20’ tradeshow booth along with supplemental sales and marketing materials that could be distributed to life and long term care insurers at large industry tradeshows. Its C-suite also required assistance and support with coordination around these events—determining the technical, marketing and operational needs for these events, and flawlessly executing on a variety of tactics. These included everything from organizing a client dinner to promotion of their conference attendance via email blasts and social media. Fortunately, Activate Health is more than just a traditional advertising agency—we’re also a consultative marketing firm willing to go the extra mile for our clients, even serving as key members of their marketing team. As a result, we were able to fulfill all of these needs, while also developing compelling creative for a booth and sales kit along the way!