HEALTHCARE DIGITAL MARKETING
Our physician and patient digital marketing efforts showcase one leading health system’s “human kindness.”
Within healthcare, digital marketing presents a host of new opportunities for patient and physician engagment. For Dignity Health, digital marketing was a critical cornerstone of their brand and marketing strategy. With physician practices across the Southwest including California and Arizona, Dignity Health is one of the nation’s largest health systems. The organization’s “hello humankindness” consumer marketing campaign was already developed when Dignity engaged with Activate Health for expertise in healthcare digital marketing. However, its marketing team needed to execute the campaign across multiple brochures, direct mail, digital marketing and patient education resources. Activate Health was able to develop physician and patient marketing pieces that captured the spirit of this branding while providing a unique perspective that addressed each market’s needs.