Our physician and patient marketing efforts showcase one leading health system’s “human kindness.”
With physician practices across the Southwest including California and Arizona, Dignity Health is one of the nation’s largest health systems, marketing itself to both consumers and referring physicians across these states. The organization’s “hello humankindness” consumer marketing campaign was already developed by a top ad agency for the hospital and health system when Dignity engaged with Activate Health. However, its health system marketing team needed to execute the campaign across multiple brochures, direct mail, digital marketing and patient education resources. Fortunately, Activate Health was able to develop physician and patient marketing pieces that captured the spirit of this branding while providing a unique perspective that addressed each market’s needs.
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