When good healthcare companies look bad: Proactive strategies for boosting your company’s digital presence through online reputation management.

When good healthcare companies look bad: Proactive strategies for boosting your company’s digital presence through online reputation management.

We’ve all googled friends, neighbors or potential partners to learn more about these people. Our results can greatly influence how we view those around us, even though we realize that the digital arena may not fully reflect a person’s values, behaviors and personality offline. The same is true in the corporate world, especially within healthcare. Bad provider reviews on Healthgrades or complaints about a health plan’s customer service on Facebook can make us think twice about these...

Unlocking the potential of health technology public relations: Activate Health pens Group Practice Journal article exploring innovations in medical education and care delivery.

Unlocking the potential of health technology public relations: Activate Health pens Group Practice Journal article exploring innovations in medical education and care delivery.

Activate Health has authored a new bylined feature on behalf of several of its health system and health technology public relations clients, which has been included as a cover story in Group Practice Journal. The article profiles VR-based approaches to medical education, pain management and even physical therapy developed by Arizona-based Banner Health, Cedars-Sinai Medical Center and the Cleveland Clinic, among other renowned healthcare organizations. Group Practice Journal reaches...

5 channels that make graphic design shine…and the top 25 graphic design firms nationwide (including Activate Health!)

5 channels that make graphic design shine…and the top 25 graphic design firms nationwide (including Activate Health!)

Activate Health is pleased to be ranked number one on Design Rush’s list of top graphic design firms. Design Rush is a B2B marketplace that connects brands with agencies and features some of the top agencies around the world. The organization’s annual list included other competitive design agencies hand-picked for their excellence in branding and design skills. Reasons for top rankings by Design Rush included impactful brand messaging, strong relationships with clients and significant ROI....

Best practices in B2B healthcare (part 1): Marketing to health insurers

Best practices in B2B healthcare (part 1): Marketing to health insurers

As a marketer, you know that the most vital part of any campaign is understanding who your target audience is and what they value. That’s no different in healthcare marketing. Of all these potential audiences, however, marketing to health insurers (aka payors or payers) is perhaps the most difficult. That’s because these companies integrate two very complex concepts—finance and healthcare delivery—into their business operations. Understanding how these companies actually operate is...

The ultimate B2B M&A checklist: Rolling out successful rebranding, public relations and strategic communications for healthcare acquisitions.

The ultimate B2B M&A checklist: Rolling out successful rebranding, public relations and strategic communications for healthcare acquisitions.

As an agency specializing in B2B healthcare marketing, we can be frequently be found on the front lines of projects related to branding, public relations and communications for healthcare acquisitions. In fact, we’ve been in this industry for decades and have never seen the amount of deal-making that is happening in healthcare right now. This is especially the case for big health insurers like Anthem and CIGNA and large regional health systems. PWC has noted that the number of deals in the...

Activate Health named among top Nashville healthcare marketing firms by research organization Clutch.co

Activate Health named among top Nashville healthcare marketing firms by research organization Clutch.co

Activate Health has just secured a place as #1 on a list of top Nashville healthcare marketing firms. The list was developed by Clutch.co, a ranking website of marketing, advertising and digital marketing agencies. Activate Health’s satellite offices in Portland, Oregon and Scottsdale, Arizona also made the list of top firms in those respective cities as well. Clutch is an independent Washington, DC research company that identifies leading software and professional services firms that...

New study shows changing consumer expectations for social media responsiveness.

New study shows changing consumer expectations for social media responsiveness.

Younger consumers and men have the highest expectations around response times on social media comments from all types of companies, including healthcare organizations. A recent study by Clutch.co, a leading research firm, showed that nearly 83% of respondents expect brands to respond to comments on social media within a day or less. Almost half of millennials believe that they should respond in an hour or less. The same study showed that more males (82%) than females (72%) expect brands to...

Virtual reality in healthcare: New series of industry articles details how virtual reality is impacting clinical research, care delivery

Virtual reality in healthcare: New series of industry articles details how virtual reality is impacting clinical research, care delivery

The use of virtual reality in healthcare has now joined blockchain as one of the hottest topics in health IT. That’s why Activate Health has teamed up with some of the biggest, most renowned health systems and healthcare institutions in the nation to develop a thoughtful look at how this new tech is transforming the industry. Our new series on virtual reality in healthcare kicked off with a new article in Healthcare Business Today and will be followed by articles in Group Practice Journal...

HIGHLIGHTS FROM THE SUMMIT OF THE SOUTHEAST 2018

HIGHLIGHTS FROM THE SUMMIT OF THE SOUTHEAST 2018

As health IT marketing committee members for Tennessee HIMSS, our team is responsible for many of the content marketing tactics that reach hundreds of leaders in the health IT field. Our recent participation in the Summit of the Southeast—a Nashville HIMSS conference—concluded with a recap of the event published on the organization’s website. If you weren’t able to attend this informative event, we hope you’ll enjoy a summary of the recap below. For the full recap, visit the TN HIMSS blog....

Who’s selling who in the world of B2B health care marketing: The knowledge you need to kickstart your career or take it to the next level.

Who’s selling who in the world of B2B health care marketing: The knowledge you need to kickstart your career or take it to the next level.

If you’re already working in B2B health care marketing or sales, you know how fast it’s evolving and how hard it is to keep up. The amount of regulation, consolidation and growth happening in this space is staggering. Fortunately, if you have a few years under your belt, you probably understand your organization’s market and stakeholders very well, including your competitors, customers and suppliers. However, gaining a grasp of the world beyond isn’t always easy given the complexity of this...