HIGHLIGHTS FROM THE SUMMIT OF THE SOUTHEAST 2018

HIGHLIGHTS FROM THE SUMMIT OF THE SOUTHEAST 2018

As health IT marketing committee members for Tennessee HIMSS, our team is responsible for many of the content marketing tactics that reach hundreds of leaders in the health IT field. Our recent participation in the Summit of the Southeast—a Nashville HIMSS conference—concluded with a recap of the event published on the organization’s website. If you weren’t able to attend this informative event, we hope you’ll enjoy a summary of the recap below. For the full recap, visit the TN HIMSS blog....

Who’s selling who in the world of B2B health care marketing: The knowledge you need to kickstart your career or take it to the next level.

Who’s selling who in the world of B2B health care marketing: The knowledge you need to kickstart your career or take it to the next level.

If you’re already working in B2B health care marketing or sales, you know how fast it’s evolving and how hard it is to keep up. The amount of regulation, consolidation and growth happening in this space is staggering. Fortunately, if you have a few years under your belt, you probably understand your organization’s market and stakeholders very well, including your competitors, customers and suppliers. However, gaining a grasp of the world beyond isn’t always easy given the complexity of this...

HEALTHCARE VIRTUAL REALITY VIDEO BRINGS A 40 FOOT MOBILE CLINIC INTO A 20″ X 20″ BOOTH.

Activate Health has just developed a new healthcare virtual reality video that gives Medicare risk management conference attendees a 360 look inside our client’s mobile health clinics. Get a sneak peek at the incredible immersive experience offered by today's latest stereoscopic 3D technology. This technology is an incredible way to showcase capabilities within hospitals, pharmacies and medical clinics. To view this virtual reality video, please ensure you select at least 2160s quality...

BIGGER NOT ALWAYS BETTER: WHY THE LARGEST HEALTHCARE ADVERTISING AGENCIES MAY NOT BE TRUE PARTNERS IN YOUR SUCCESS.

BIGGER NOT ALWAYS BETTER: WHY THE LARGEST HEALTHCARE ADVERTISING AGENCIES MAY NOT BE TRUE PARTNERS IN YOUR SUCCESS.

The top healthcare advertising agencies and marketing firms today look very different than they did just several years ago. Mergers and acquisitions, just like they have within the healthcare industry itself, have transformed the industry landscape. Yet there is something lacking in these big organizations…and if you’ve ever partnered with one of them you have likely experienced it. Unless your organization is a sizeable, national health plan, health system or health technology firm, you’re...

ACTIVATE HEALTH CLIENT RECEIVES B2B, CONSUMER PR MENTIONS IN BLOOMBERG, WALL STREET JOURNAL, LA TIMES, CHICAGO TRIBUNE ARTICLES

ACTIVATE HEALTH CLIENT RECEIVES B2B, CONSUMER PR MENTIONS IN BLOOMBERG, WALL STREET JOURNAL, LA TIMES, CHICAGO TRIBUNE ARTICLES

LTCG, a leading insurance administrator, has received numerous consumer and B2B PR mentions in prominent insurance, publications including the Wall Street Journal and Bloomberg this month. Our strategic public relations support positioned the company’s CEO as a thought leader in long term care insurance and benefits. LTCG is a business process outsourcing (BPO) firm, taking on the administration of long term care insurance policies for top insurance carriers like New York Life,...

A SPECIALTY PHARMACY PR CLIENT IN THE HEADLINES

A SPECIALTY PHARMACY PR CLIENT IN THE HEADLINES

Activate Health has partnered with a specialty pharmacy public relations client to to celebrate the incredible women of this industry. This two-part article celebrated the incredible achiements these individuals made to improving patient care and healthcare quality. Activate Health collaborated with our client, Avella Specialty Pharmacy, as well as many other leading pharmacies across this sector, to craft this industry article highlighting the achievements of several accomplished women....

A PREMIER NASHVILLE HEALTHCARE ADVERTISING AGENCY: ACTIVATE HEALTH OPENS OFFICE IN MUSIC CITY

A PREMIER NASHVILLE HEALTHCARE ADVERTISING AGENCY: ACTIVATE HEALTH OPENS OFFICE IN MUSIC CITY

Our agency is once again the headlines: Activate Health is welcomed to Music City!  We want to send out a special thanks to the organizations, marketing professionals and local media outlets who have made us feel at home in the Nashville healthcare advertising agency community. Our expansion into the ad agency market in Tennessee was detailed in the Nashville-based publications detailed below. The Nashville Business Journal profiled Activate Health as an up-and-coming Nashville healthcare...

EXPANDING OUR MARKETING REACH INTO NASHVILLE

EXPANDING OUR MARKETING REACH INTO NASHVILLE

Add another agency to the list of high-powered Nashville healthcare marketing firms. The team at Activate Health is happy to announce that we are opening a new Nashville location to better support our growing roster of clients in the South and Northeast. The new office will house staff providing full-service capabilities, from public relations and account management to creative development. Although many people think of Nashville as a music and entertainment mecca, the city actually has a...

EVERY BRAND IS A CONVERSATION: WHY STORYTELLING IN HEALTHCARE MARKETING MATTERS.

EVERY BRAND IS A CONVERSATION: WHY STORYTELLING IN HEALTHCARE MARKETING MATTERS.

Healthcare branding requires that you make an emotional appeal just like you would for any other product or service. In fact, emotional branding is the essence of today's most powerful marketing approaches. This model helps your brand personality shine in the crowded healthcare market, while eliciting meaningful dialogue with your audiences. Is your brand personality young, exciting and intellectually curious? Or perhaps it’s warm, comfortable and secure? Regardless of these exact...

FROM PAYERS, PHYSICIANS AND HOSPITALS TO SPECIALTY PHARMACIES: WHAT WE’VE LEARNED IN SUPPORTING MARKETING FOR ORGANIZATIONS ON ALL SIDES OF THE ACCOUNTABLE CARE EQUATION.

FROM PAYERS, PHYSICIANS AND HOSPITALS TO SPECIALTY PHARMACIES: WHAT WE’VE LEARNED IN SUPPORTING MARKETING FOR ORGANIZATIONS ON ALL SIDES OF THE ACCOUNTABLE CARE EQUATION.

The complexity of marketing accountable care models is perhaps a good problem to have--in the early days, just getting these models standing and financially viable was the ultimate challenge. In fact, most payers were primarily focused on getting providers up-to-speed on the different avenues for reimbursement and incentives offered by these models—from downside risk to shared savings. While accountable care involves much more than just aligning provider incentives, the shift from value to...