VIRTUAL REALITY VIDEO BRINGS A 40 FOOT MOBILE HEALTH CLINIC INTO A 20″ X 20″ BOOTH.

Activate Health has just developed a new virtual reality video that gives Medicare risk management conference attendees a 360 look inside our client’s mobile health clinics. Get a sneak peek at the incredible immersive experience offered by today's latest stereoscopic 3D virtual reality video technology. This technology is an incredible way to showcase capabilities within hospitals, pharmacies and medical clinics. To view this virtual reality video, please ensure you select at least 2160s...

ACTIVATE HEALTH CLIENT RECEIVES B2B, CONSUMER PR MENTIONS IN BLOOMBERG, WALL STREET JOURNAL, LA TIMES, CHICAGO TRIBUNE ARTICLES

ACTIVATE HEALTH CLIENT RECEIVES B2B, CONSUMER PR MENTIONS IN BLOOMBERG, WALL STREET JOURNAL, LA TIMES, CHICAGO TRIBUNE ARTICLES

LTCG, a leading insurance administrator, has received numerous consumer and B2B PR mentions in prominent insurance, publications including the Wall Street Journal and Bloomberg this month. Our strategic public relations support positioned the company’s CEO as a thought leader in long term care insurance and benefits. LTCG is a business process outsourcing (BPO) firm, taking on the administration of long term care insurance policies for top insurance carriers like New York Life,...

A SPECIALTY PHARMACY CLIENT IN THE HEADLINES

A SPECIALTY PHARMACY CLIENT IN THE HEADLINES

It's time to celebrate the incredible women of specialty pharmacy by recognizing all of the contributions they’ve made to improving patient care and healthcare quality. Activate Health partnered with our client, Avella Specialty Pharmacy, as well as many other leading pharmacies across this sector, to craft this industry article highlighting the achievements of several accomplished women. This public relations strategy paid off in a big way by positioning Avella's CEO as an industry thought...

NASHVILLE EXTENDS A WARM WELCOME TO MARKETING FIRM ACTIVATE HEALTH

We want to send out a special thanks to the Nashville organizations, marketing professionals and local media outlets who have made us feel at home in the city’s healthcare marketing community. Our expansion into the advertising agency market in Tennessee was detailed in the Nashville-based publications detailed below. The Nashville Business Journal profiled Activate Health as an up-and-coming local healthcare marketing firm and featured Creative Director Laura Reagen in its Women on the...

EXPANDING OUR MARKETING REACH INTO NASHVILLE

EXPANDING OUR MARKETING REACH INTO NASHVILLE

Activate Health has just opened another office in Nashville, TN to better serve our regional and national clients. The team at Activate Health is happy to announce that we are opening a new Nashville location to better support our growing roster of healthcare and health technology clients in the South and Northeast. The new office will house staff providing full-service capabilities, from public relations and content marketing to brand development. Although many people think of Nashville as...

EVERY BRAND IS A CONVERSATION: WHY STORYTELLING IN HEALTHCARE MARKETING MATTERS.

EVERY BRAND IS A CONVERSATION: WHY STORYTELLING IN HEALTHCARE MARKETING MATTERS.

Emotional Branding helps your brand personality shine in the crowded healthcare market, while eliciting meaningful dialogue with your audiences. Is your brand personality young, exciting and intellectually curious? Or perhaps it’s warm, comfortable and secure? Regardless of these exact attributes, it’s important to note that strong brands make an emotional connection with their audience, and don’t rely solely on making claims or promoting a company’s capabilities. This is an especially...

FROM PAYERS, PHYSICIANS AND HOSPITALS TO SPECIALTY PHARMACIES: WHAT WE’VE LEARNED IN SUPPORTING MARKETING FOR ORGANIZATIONS ON ALL SIDES OF THE ACCOUNTABLE CARE EQUATION.

In the early days of accountable care, most payers were primarily focused on getting providers up-to-speed on the different avenues for reimbursement and incentives offered by these models—from downside risk to shared savings. While accountable care involves much more than just aligning provider incentives, the shift from value to volume required quite a bit of provider education in order to achieve buy-in, which was foundational to these efforts. As such, payers viewed provider engagement...

TRANSLATING THE LANGUAGE OF HEALTHCARE INTO MESSAGES THAT MATTER TO YOUR AUDIENCE.

Most people on the front lines of healthcare have a true passion for helping others. And many of us, as healthcare consumers ourselves, are passionate about living with the best health possible. There are so many great stories embedded in these experiences. So why is it that healthcare marketing often relies so heavily on clinical and corporate jargon, while completely ignoring the positive, emotional connections that people associate with the idea of “care”? Many organizations today are...