Activate Health ranked as one of Clutch’s top health care advertising agencies

Activate Health ranked as one of Clutch’s top health care advertising agencies

Clutch’s new report named Activate Health as one of the top health care advertising agencies in the US in 2019. The list featured agencies in 14 different industries such as health care, automotive and legal. The agencies recognized by Clutch all demonstrated a complex understanding of their specific industry, as well as the nuanced expectations of their audiences. As an independent research firm, Clutch collects client feedback and analyzes industry data to identify top service-based firms...

Is your company’s voice resonating? Conduct a healthcare content audit to find out.

Is your company’s voice resonating? Conduct a healthcare content audit to find out.

It’s easy to unknowingly fall into a “write it, use it and forget about it” mentality when it comes to your content strategy. But for organizations searching for a tried-and-true way to vet their messaging, one of the most valuable tools is a content audit. This process boils down to running a qualitative analysis of your healthcare content—often by looking at multiple channels like your website, blog and printed collateral—to ensure the information that’s of most interest to key audiences...

Are RFPs outdated or a tried-and-true approach for benchmarking healthcare advertising agencies?

Are RFPs outdated or a tried-and-true approach for benchmarking healthcare advertising agencies?

You’re in the middle of important work on behalf of your existing clients and you receive a 50-page RFP asking you to respond in two weeks. The document asks for detailed responses to 100+ questions, plus pricing, forms, case studies and other materials. This happens quite frequently to those of us in sales and marketing roles—especially at healthcare advertising agencies. It could take days or even weeks to develop and package a thoughtful response. If you have a dedicated RFP team at your...

Activate Health selected as one of the top B2B marketing agencies in the US for online reputation management by Clutch.co

Activate Health selected as one of the top B2B marketing agencies in the US for online reputation management by Clutch.co

Clutch.co recently released its list of the nation’s top creative and B2B marketing agencies, in an annual report developed by the leading research firm. Clutch chose the “best of the best” using the criteria of thought leadership, quality of services and ability to deliver results to a diverse range of clientele. The 2019 report highlighted over 560 B2B marketing agencies of different categories based on the types of services or specialty provided by each. Just like it sounds, the aim of...

When good healthcare companies look bad: Proactive strategies for boosting your company’s digital presence through online reputation management.

When good healthcare companies look bad: Proactive strategies for boosting your company’s digital presence through online reputation management.

We’ve all googled friends, neighbors or potential partners to learn more about these people. Our results can greatly influence how we view those around us, even though we realize that the digital arena may not fully reflect a person’s values, behaviors and personality offline. The same is true in the corporate world, especially within healthcare. Bad provider reviews on Healthgrades or complaints about a health plan’s customer service on Facebook can make us think twice about these...

Unlocking the potential of health technology public relations: Activate Health pens Group Practice Journal article exploring innovations in medical education and care delivery.

Unlocking the potential of health technology public relations: Activate Health pens Group Practice Journal article exploring innovations in medical education and care delivery.

Activate Health has authored a new bylined feature on behalf of several of its health system and health technology public relations clients, which has been included as a cover story in Group Practice Journal. The article profiles VR-based approaches to medical education, pain management and even physical therapy developed by Arizona-based Banner Health, Cedars-Sinai Medical Center and the Cleveland Clinic, among other renowned healthcare organizations. Group Practice Journal reaches...

5 channels that make graphic design shine…and the top 25 graphic design firms nationwide (including Activate Health!)

5 channels that make graphic design shine…and the top 25 graphic design firms nationwide (including Activate Health!)

Activate Health is pleased to be ranked number one on Design Rush’s list of top graphic design firms. Design Rush is a B2B marketplace that connects brands with agencies and features some of the top agencies around the world. The organization’s annual list included other competitive design agencies hand-picked for their excellence in branding and design skills. Reasons for top rankings by Design Rush included impactful brand messaging, strong relationships with clients and significant ROI....

Best practices in B2B healthcare (part 1): Marketing to health insurers

Best practices in B2B healthcare (part 1): Marketing to health insurers

As a marketer, you know that the most vital part of any campaign is understanding who your target audience is and what they value. That’s no different in healthcare marketing. Of all these potential audiences, however, marketing to health insurers (aka payors or payers) is perhaps the most difficult. That’s because these companies integrate two very complex concepts—finance and healthcare delivery—into their business operations. Understanding how these companies actually operate is...

The ultimate B2B M&A checklist: Rolling out successful rebranding, public relations and strategic communications for healthcare acquisitions.

The ultimate B2B M&A checklist: Rolling out successful rebranding, public relations and strategic communications for healthcare acquisitions.

As an agency specializing in B2B healthcare marketing, we can be frequently be found on the front lines of projects related to branding, public relations and communications for healthcare acquisitions. In fact, we’ve been in this industry for decades and have never seen the amount of deal-making that is happening in healthcare right now. This is especially the case for big health insurers like Anthem and CIGNA and large regional health systems. PWC has noted that the number of deals in the...

Activate Health named among top Nashville healthcare marketing firms by research organization Clutch.co

Activate Health named among top Nashville healthcare marketing firms by research organization Clutch.co

Activate Health has just secured a place as #1 on a list of top Nashville healthcare marketing firms. The list was developed by Clutch.co, a ranking website of marketing, advertising and digital marketing agencies. Activate Health’s satellite offices in Portland, Oregon and Scottsdale, Arizona also made the list of top firms in those respective cities as well. Clutch is an independent Washington, DC research company that identifies leading software and professional services firms that...