B2B CONTENT MARKETING
NATIONAL ASSOCIATION OF SPECIALTY PHARMACY
Turning a patient engagement research study into a compelling white paper through strategic content marketing.
Based in Washington, D.C., the National Association of Specialty Pharmacy (NASP) advocates for leading specialty pharmacies nationwide, striving to educate healthcare stakeholders like health plans, drug manufacturers, physicians and consumers about the value these pharmacies provide. As part of this mission, the NASP developed a patient engagement survey to be used across its member pharmacies, showcasing how their customer experience efforts have paid off in terms of patient satisfaction. Turning this data into a fact-based white paper required a marketing agency with a strategic understanding of the healthcare industry, content marketing savvy, and sound creative direction. Fortunately, Activate Health was able to bring all of these capabilities to the table and successfully executed on this content marketing strategy, helping the NASP raise awareness of its survey results and effectively educate its various stakeholders.
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