Using an animated video to transform complex concepts into an engaging narrative.
For LTCG, an insurance administrator based in Minnesota, marketing its complex services effectively required a unique approach that included an animated 3-minute video. Activate Health was engaged to simplify this client’s value proposition and brand messaging in order to better communicate to key audiences—including life and long term care insurers. This marketing-focused animated video was used at a leading insurance industry conference, where carriers could get a quick snapshot of the company’s new wellness, population health and information technology solutions. It was also promoted heavily on social media platforms like LinkedIn, showcasing LTCG’s capabilities and expertise in a fun, unique and compelling way.
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